GIVING BACK · DONNER EN RETOUR
La Vigile is a therapy house and 24/7 crisis line serving uniform professionals and their families across Quebec. They've been standing beside those who carry the weight for over 25 years.
We want to be completely transparent: Bichou and Friends has not yet made a financial donation to La Vigile. We are a brand in its early stages, and we believe in being honest rather than making promises we haven't delivered on yet.
Our commitment is real — 15% of profits will go to La Vigile once revenue begins. This isn't marketing. It's personal. La Vigile played a direct role in saving Danny's life, and this partnership is the foundation the brand was built on.
We will publish our donation updates publicly on this page as soon as they happen.
WHAT THEY OFFER
Designed specifically for the unique challenges of first responders and uniform professionals.
Free, anonymous helpline available any time of day or night. No judgment. No waiting.
La Maison Vigile — an in-residence therapy program for deep, supported recovery in a safe environment.
Support for organizations, departments, and first responder teams facing operational stress.
“Without the care and all the years I spent at La Vigile to heal, I wouldn't be here today. I had a suicide attempt in 2013 — it was hard to get back on my feet, nearly a decade. The support I received there changed everything. My wife Siham was there every step of the way. Building this brand around giving back to La Vigile isn't a marketing decision. It's the only right thing to do. If you're reading this and struggling — please call them. They answer. They listen. They're there.”
— Danny Boyd, Founder · Canadian Armed Forces veteran 1997–2015 · MSM recipient